About the Company

Meaningful Experiences is a New York City-based experience company specializing in curated events that connect, inspire, and leave a lasting impression. Our bespoke experiences are designed around the shared interests and values of your group—whether employees, colleagues, clients, or collaborators—using the city's rich cultural assets as the foundation. From Broadway shows and Lincoln Center performances to world-class museums and culinary adventures and more, each experience can be elevated with exclusive VIP access, including meet-and-greets with artists, behind-the-scenes tours, and personalized hospitality. Whether you're planning an event for team-building, employee resource group engagement, executive outing, or client entertainment, we transform NYC into your group’s most meaningful stage.

It all started during the first Fall of the Pandemic. Founder, Rowena Sahulee, missed seeing her friends and her city but she wanted to do it safely. She had an idea to charter a double decker bus. She asked her friends if they wanted to join. It was an instant yes. But it was when they drove back over the Manhattan bridge from Brooklyn and she saw the breadth of NYC again, she felt NYC in her soul.

She offered the double decker bus tour again during the holidays to see the festive holiday lights. Turns out she made money by accident. That’s when she knew she had something special. Not everyone has the knowledge and ability to manage all the relationships to curate a meaningful experience like that. She did. So, after 25 years working for government, nonprofit and private entities, she started Meaningful Experiences, LLC.

It’s the feeling she felt on that double decker bus that first that she wants to replicate with each Meaningful Experience.

200+

Attendees & Guests

50+

Personalized Experiences

20+

Years of Experience

100%

Client Satisfaction

About the Founder

Rowena Sahulee is a marketing executive with over 20 years in the dual realms of tourism and economic development. She has worked in marketing functions at organizations such as Circle Line Statue of Liberty Ferry and Harbor Cruises, the first concessionaire to the Statue of Liberty. The Greater Houston Partnership, the main business organization in the Houston, Texas 10-country region. Choose NJ, the economic development marketing organization for the State of New Jersey.

After Choose NJ she started with Empire State Development, in the Division of Tourism, I LOVE NY, as the Director of Tourism Marketing, Licensing and Public Relations in New York City. She managed the public relations consumer program to promote State’s 11 vacation regions. Additionally, she oversaw the multi-million dollar retail licensing program for the I LOVE NY logo as well as tourism segment marketing programs.

Her next role was with the Long Island City Partnership, the local neighborhood economic development entity in Long Island City, Queens as their Director of Marketing & Communications.
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Today, Meaningful Experiences, LLC is her own company curating experiences for corporate and employee resource groups utilizing the abundance of NYC/NYS Tourism assets such as Broadway, Lincoln Center, visual art, culinary and much more but also with the optional VIP component of meet-and-greets with artists and producers. She received her Bachelor of Arts from the State University of New York at Buffalo and her Masters of Business Administration from Texas A&M University. She is also an adoptive mom and adoption advocate. She is happily married with two sons.

Our Mission

To craft curated, meaningful experiences that inspire connection, discovery, and impactful memories. We are dedicated to delivering thoughtfully designed events that provide unique stories that align with the bonds of our clients’ employees, ERGs or specific interest groups. We create moments that matter for an unforgettable engagement.

Depth

Providing a meaningful experience that connects on a deeper level.

Authenticity

Executing an experience with unique components that make it memorable and impactful.

Community

Utilizing small businesses as partners when able.

Opportunity

Giving back to our NYC youth to experience events otherwise not made available to them.

Meet Our Team

Esther Howard

Agent

Bessie Cooper

Manager

Jenny Wilson

Coordinator

Albert Flores

Assistant

Sophie Parker

Supervisor

Emily Davidson

Technician

Charlotte Mitchell

Administrator

Alice Bennett

Consultant

Testimonials

Thanks to Rowena Sahulee for making it possible to take my niece on a memorable experience to see Hell’s Kitchen on Broadway. We had amazing seats and got to experience a talk with Tony winning stars and then met a dancer who took us on stage. Exiting through the Stage Door felt like we were part of the show. I highly recommend using her services.

Bronwyn Z.

I'm grateful to have been able to attend this event through Amazon, and hope that there are similar Broadway shows offered in the near future.

Member

Asians at Amazon ERG

Obviously, the show was amazing. I am also grateful to the organizers for putting it together.

Loulou

Thank you for the amazing evening! It goes down as a favorite memory in my last 25 years living here!

Jessica M

Attending the Meaningful Experiences event featuring the Broadway sensation Hell’s Kitchen was nothing short of extraordinary. But what truly elevated the evening was our special meet and greet with the dance ensemble member whose presence was as magnetic offstage as it was under the lights... A heartfelt thank you to Rowena for creating this truly meaningful and inspiring experience.

Benjamin M.

Vanessa [Vanessa’s Dumpling House] and her team brought both positivity and extensive experience to the event. They fed us great food and then taught us how to make dumplings. It was fun meeting others and learning how to do something new together. Thanks for a wonderful event!

Asians at Amazon ERG Member

We had such a great time - thank you for creating a wonderful experience for us. It was the perfect way to get some good friends together to do something different. We loved hanging with you for a fun and delicious night!!

Asians at Amazon ERG Member

This was one of the best ERG events I've ever attended. While the show itself was phenomenal, the talk back was an unforgettable unique experience unlike any event I've attended before. It was incredible to have access to the full cast for a private Q&A for our small 20-person group. I will definitely recommend Meaningful Experiences to other event organizers in the future! Thank you for a truly meaningful and memorable night!

Asian Googler Network ERG Member

My favorite event that I've been to!” [Hell’s Kitchen + Q&A]

Asian Googler Network ERG Member

I would highly recommend Rowena and Meaningful Experiences to anyone looking to create unforgettable memories in New York City. We had one of the best nights on Broadway seeing Hamilton—an epic show on its own—but Rowena took it to another level. She got our group on stage after the performance to meet several cast members, which turned a great night into a once-in-a-lifetime experience. Thank you, Rowena, for a truly magical and memorable evening!

Jonathan I.

Rowena didn’t just get us tickets to Hamilton—she gave us a night we’ll be talking about for years. From the seamless coordination to the incredible surprise of stepping on stage and meeting the cast, every detail felt thoughtful and personal. This wasn’t just a night at the theater—it was a once-in-a-lifetime event. I can’t recommend Meaningful Experiences enough.

Donovan T.